Social Media

2015 Social Media Marketing Industry Report – Ask YYCTV now!
Do you wonder how your peers are using social media?

Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

Why the future of television is on the internet – Big media outlets know customers are leaving in droves.

The Cost of Being Late on Social Media – See the difference time can make to the bottom line.

Digital & Mobile in 2015 – An in-depth detailed report on social and mobile media.

Social Media World – Take a look at the stats around the social media world.

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.

One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.

It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon.

Build your own networks now!

Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year. Over time it can provide huge leverage and marketing independence if done right.

So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014.


Social Media Facts and Statistics You Should Know In 2014

The Growth of Social Media – Infographic 11.13

The Growth of Social Media – Infographic 08.11

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