Twitter has to be taken seriously. Last year it took off its short pants and become a public company. So what is happening in the Twittersphere?
There are now over 550 million registered users
34% of marketers use Twitter to successfully generate leads
Twitter was the fastest growing network with a 44% growth from 2012-2013
215 million monthly active users
Twitter has also made some changes in the last few months that has made it more visual and engaging. Business should no longer be ignoring the 140 character pip squeak.